Social Media and Digital marketing

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. This ten-day course is designed for people who have some familiarity with social media already. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is taking place. In addition, we will explore some of the major social media sites and look at how specialty sites and social media management tools can take their social media marketing to the next level.


This ten-day workshop will help you teach participants how to:

  • Describe the value of social media to their marketing plan
  • Create and launch a social media marketing plan
  • Select the right resources for a social media marketing team
  • Define how to use social media to build an internal community
  • Use metrics to measure the impact of a social media plan
  • Manage difficult social media situations
  • Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter
  • Decide whether a blog adds value to a social media plan
  • Speak about specialty sites and social medial management tools
  • Stay on top of social media trends and adjust their plan as the online world evolves

Social Media and Digital marketing

  • Sales Psychology 

    • Reciprocity  
    • Curiosity  
    • Scarcity  
    • Social proof 
    • The three boxes 
    • Buyer personas 

    Instagram Marketing  

    • How to grow on Instagram 
    • What works on Instagram 
    • What makes a video effective 
    • Keystones of a Post 
    • Best time to Post 
    • What is Shoppable Posts? 
    • Instagram Ads and more. 

    Facebook Marketing  

    • Connect with your Audience 
    • Facebook Insights 
    • Facebook Ads-Targeting 
    • Video Ads, Offer Claims 
    • Designing Ads for Facebook Messenger. 
    • Sponsored Messages 

    YouTube Marketing  

    • Subscribers Hack 
    • YouTube SEO 
    • Monetize 
    • YouTube Ads 
    • Business Account 
    • Keyword Research 

    Pinterest Marketing   

    • Why use Pinterest? 
    • Profile SEO 
    • Create Design –Board -Pin 
    • Get Targeted Followers 
    • Why Pinterest Ads Work 
    • Set Ad Group 

    LinkedIn Marketing 

    • Optimize Profile 
    • Growth Hack Tool 
    • Advertising on LinkedIn 
    • Set Content & Audience 
    • Set Budget & Schedule 

    Quora Marketing 

    • Get Sales-Leads-Traffic 
    • Optimize Profile 
    • Content Ideas 
    • Set Ads  

    Twitter Marketing  

    • Hashtags 
    • How to get Followers 
    • How to Communicate 
    • Get more Retweets 
    • Analytics 
    • Set Ad Group 

    Email Marketing  




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